The Year in Numbers
PETA’s Mobile Clinics Division sterilized more than 11,000 cats and dogs, including nearly 500 feral cats and 900 pit bulls at a reduced cost or free of charge. We’ve now spayed or neutered a total of more than 213,730 companion animals.
We sent out nearly 35 million letters through our online advocacy campaigns, urging companies and individuals to make changes that would help animals.
PETA filled requests for nearly 187,000 free copies of our vegan starter kit.
2023 Financial Statement
Revenues
| Contributions | $74,840,156 |
| Gross Merchandise Sales | $146,128 |
| Interest, Dividends, Royalties, and Other Income | $4,233,873 |
| Total Revenues | $79,220,157 |
Operating Expenses
| Programs | |
| International Grassroots Campaigns | $14,240,401 |
| Public Outreach and Education | $22,188,468 |
| Research, Investigations, and Rescue | $25,443,817 |
| Cruelty-Free Merchandise Program | $572,493 |
| Supporting Services | |
| Membership Development | $12,001,643 |
| Management and General Expenses | $933,917 |
| Total Operating Expenses | $75,380,739 |
Change in Net Assets |
$3,839,418 |
| Net Assets Beginning of Year | $25,119,113 |
| Net Assets End of Year | $28,958,531 |
| Purpose Restricted | $2,455,833 |
| Endowment | $3,839,944 |
| Board-Designated Legal Matters | $1,000,000 |
| Undesignated | $21,663,754 |
Operating Expense Allocation
| Direct Program Support | 82.84% |
| Membership Development | 15.92% |
| Management and General Operations | 1.24% |
PETA is a nonprofit, tax exempt 501(c)(3) corporation funded almost exclusively by the contributions of our members. We strive to use our funds in the most cost-effective and efficient manner possible, a commitment illustrated by the fact that 82.84% of our operating expenses went directly to our programs fighting animal exploitation. We expended only 15.92% on fundraising efforts that drive our operations and 1.24% on management and general operations.
The Year in Numbers Report
- PETA entities worldwide have more than 9 million members and supporters.
- PETA websites received more than 54 million page views, and our videos, which include hard-hitting investigations and celebrity ads, received over 650 million views.
- Our social media posts across our PETA and PETA Latino channels were seen an average of over 100 million times each month.
- PETA sent e-newsletters to more than 1.1 million subscribers.
- We sent out nearly 35 million letters through our online advocacy campaigns, urging companies and individuals to make changes that would help animals.
- PETA’s text message program drove nearly 1.3 million actions in our online advocacy campaigns.
- We added more than 600 companies and brands to our “Beauty Without Bunnies” animal test–free list—bringing the total to over 6,500.
- In fiscal year 2023, we secured free advertising space worth more than $4.7 million.
- PETA’s Media Relations Department handled more than 100,000 interactions with the media, including interviews.
- Our International Grassroots Campaigns Department helped organize more than 1,000 demonstrations.
- We filled requests for over 187,000 free copies of our vegan starter kit.
- We handled over 11,700 calls and e-mails regarding cruelty to animals.
- Our Mobile Clinics Division sterilized more than 11,000 cats and dogs, including nearly 500 feral cats and 900 pit bulls at a reduced cost or free of charge. We’ve now spayed or neutered a total of more than 224,800 companion animals.
- We built and delivered nearly 190 free sturdy doghouses and bagged almost 1,500 bales of straw, providing dogs who are forced to live outdoors with a modicum of comfort and protection. To date, we’ve delivered a total of over 8,000 free doghouses.
- Our online catalog fulfilled orders consisting of nearly 40,000 pieces of animal rights merchandise, including T-shirts, mugs, tote bags, books, stickers, buttons, and companion animal accessories, which raised funds for PETA campaigns and promoted cruelty-free living.
- We had over 250 letters to the editor and more than 825 op-eds posted on websites and printed in various newspapers and magazines.
- PETA was mentioned by many major print and online media outlets, including AOL, Aristegui NOTICIAS, the Associated Press, Axios, Barstool Sports, Billboard, The Boston Globe, Breitbart, BroBible, The Business of Fashion, BuzzFeed, Complex, Cosmopolitan, The Daily Beast, The Daily Caller, Daily Mail, Deadline, Delish, The Economist, EFE, El Diario, Entertainment Weekly, Esquire, Forbes, Fortune, Gizmodo, Glamour, Glamour México y Latinoamérica, The Globe and Mail, Good Housekeeping, The Guardian, The Hill, The Hollywood Reporter, HuffPost, Insider, InStyle, International Business Times, La Opinión, Law360, Los Angeles Times, Marie Claire, MarketWatch, Men’s Health, Milenio, MSN, National Geographic, New York Daily News, Newsweek, New Yorker, New York Magazine, New York Post, The New York Times, OK!, Outside, Page Six, Parade, People, People en Español, Politico, Reforma, Reuters, Rolling Stone, Salon, Science, Smithsonian, Snopes, The Sourcing Journal, Sports Illustrated, Teen Vogue, Town & Country, Uproxx, USA Today, U.S. News & World Report, Us Weekly, Vanity Fair, Variety, VICE, The Wall Street Journal, Washington Examiner, The Washington Post, The Washington Times, Washingtonian, Women’s Health, Women’s Wear Daily, The Wrap, WWD, Yahoo! News, and yahoo!noticias.
- PETA’s work received television and radio news coverage from many media outlets, including ABC News, Al Jazeera, BBC News, CBC News, CBS News, CNN, CNN en Español, CTV News Channel, E! News, Entertainment Tonight, ESPN, ET Canada, FOX Business Network, FOX News, Global News, Good Morning America, Inside Edition, Jesse Watters Primetime, NBC News, Newsmax, NPR, Telemundo, TMZ, Today, Tucker Carlson Tonight, and Univision.
- Over the past 10 years, PETA Science Consortium International e.V. members have provided approximately $20 million toward ending tests on animals. Science Consortium members, which together employ 37 scientists, fund the development and validation of non-animal testing methods and donate state-of-the-art equipment to researchers.
Employee Salaries
Thirty-eight percent of PETA’s dedicated staff earn under $49,999, and the remaining 62% make more than $50,000. Our president, Ingrid Newkirk, earned $37,346 during the fiscal year ending July 31, 2023.
