The Year in Numbers
PETA’s Mobile Clinics Division sterilized more than 12,720 cats and dogs, including nearly 700 feral cats and 1,350 pit bulls at a reduced cost or free of charge. We’ve now spayed or neutered a total of more than 213,730 companion animals.
We sent out nearly 35 million letters through our online advocacy campaigns, urging companies and individuals to make changes that would help animals.
PETA filled requests for nearly 105,000 free copies of our vegan starter kit.
2022 Financial Statement
Revenues
| Contributions | $82,809,747 |
| Gross Merchandise Sales | $151,639 |
| Interest, Dividends, Royalties, and Other Income | $(735,303) |
| Total Revenues | $82,226,083 |
Operating Expenses
| Programs | |
| International Grassroots Campaigns | $15,871,919 |
| Public Outreach and Education | $32,897,462 |
| Research, Investigations, and Rescue | $23,409,029 |
| Cruelty-Free Merchandise Program | $600,245 |
| Supporting Services | |
| Membership Development | $11,972,285 |
| Management and General Expenses | $1,080,610 |
| Total Operating Expenses | $85,831,550 |
Change in Net Assets |
$(3,605,467) |
| Net Assets Beginning of Year | $28,724,580 |
| Net Assets End of Year | $25,119,113 |
| Purpose Restricted | $1,307,115 |
| Endowment | $3,753,086 |
| Board-Designated Legal Matters | $1,000,000 |
| Undesignated | $19,058,912 |
Operating Expense Allocation
| Direct Program Support | 84.80% |
| Membership Development | 13.94% |
| Management and General Operations | 1.26% |
PETA is a nonprofit, tax exempt 501(c)(3) corporation funded almost exclusively by the contributions of our members. We strive to use our funds in the most costeffective and efficient manner possible, a commitment illustrated by the fact that 84.80% of our operating expenses went directly to our programs fighting animal exploitation. We expended only 13.94% on fundraising efforts that drive our operations and 1.26% on management and general operations.
The Year in Numbers Report
- PETA entities worldwide have more than 9 million members and supporters.
- PETA U.S. websites received more than 60 million page views, and our videos, which include hard-hitting investigations and celebrity ads, received over 650 million views.
- Our social media posts across our PETA and PETA Latino channels were seen an average of 125 million times each month.
- PETA sent e-newsletters to more than 1.6 million subscribers.
- We sent out nearly 35 million letters through our online advocacy campaigns, urging companies and individuals to make changes that would help animals.
- PETA’s text message program drove nearly 1.5 million actions in our online advocacy campaigns.
- We added more than 800 new names to our list of companies that don’t test on animals—bringing the total to over 6,000.
- We secured free advertising space worth nearly $5 million.
- PETA’s Media Relations Department handled more than 100,000 interactions with the media, including interviews.
- Our International Grassroots Campaigns Department helped organize nearly 1,000 demonstrations.
- We filled requests for over 105,000 free copies of our vegan starter kit.
- We handled over 11,100 calls and e-mails regarding cruelty to animals.
- Our Mobile Clinics Division sterilized more than 12,720 cats and dogs, including nearly 700 feral cats and 1,350 pit bulls at a reduced cost or free of charge. We’ve now spayed or neutered a total of more than 213,730 companion animals.
- We built and delivered nearly 165 free sturdy doghouses and bagged almost 1,700 bales of straw, providing dogs who are forced to live outdoors with a modicum of comfort and protection. To date, we’ve delivered a total of over 7,900 free doghouses.
- Our online catalog fulfilled orders consisting of nearly 40,000 pieces of animal rights merchandise, including T-shirts, mugs, tote bags, books, stickers, buttons, and companion animal accessories, which raised funds for PETA campaigns and promoted cruelty-free living.
- We had over 190 letters to the editor and more than 800 opinion pieces posted on websites and printed in various newspapers and magazines.
- PETA was mentioned by many major print and online media outlets, including AOL, Associated Press, Barstool Sports, Billboard, Bloomberg Law, Bloomberg News, The Boston Globe, Breitbart, Business Insider, BuzzFeed, Car and Driver, Chicago Tribune, Country Living, The Daily Beast, The Daily Caller, Daily Mail, Deadline, The Economist, Elle, Entertainment Weekly, Fast Company, Food & Wine, Forbes, Gizmodo, The Globe and Mail, Good Housekeeping, The Guardian, Harper’s Bazaar, The Hill, The Hollywood Reporter, Houston Chronicle, HuffPost, INSIDER, InStyle, International Business Times, Law360, Los Angeles Times, Marie Claire, MarketWatch, Men’s Health, MSN, National Geographic, Newsweek, New York Daily News, New York Post, The New York Times, The New Yorker, OK!, Oprah Daily, Outside, Page Six, People, Politico, Reuters, Rolling Stone, Salon, Science, Smithsonian, Snopes, Town & Country, Uproxx, USA Today, U.S. News & World Report, Us Weekly, Vanity Fair, Variety, VICE, Vogue, The Wall Street Journal, The Washington Post, The Washington Times, Women’s Health, Women’s Wear Daily, The Wrap, and Yahoo! News.
- PETA’s work received television and radio news coverage from many media outlets, including ABC News, Al Jazeera, BBC News, CBC News, CBS News, CNN, CNN en Español, CTV News Channel, E! News, Entertainment Tonight, ESPN, FOX Business Network, FOX News, Global News, Good Morning America, Inside Edition, Jesse Watters Primetime, NBC News, Newsmax, NPR, The Talk, Telemundo, This Is Life with Lisa Ling, TMZ, Today, Tucker Carlson Tonight, and Univision.
- Over the past 10 years, PETA Science Consortium International e.V. members have provided approximately $16 million toward ending tests on animals. Science Consortium members—which together employ 25 scientists— fund the development and validation of non-animal testing methods and donate state-of-the-art equipment to researchers.
Employee Salaries
Eleven percent of PETA’s dedicated staff earn only $16,000 to $34,999, 36% earn $35,000 to $49,999, and the remaining 53% make more than $50,000. Our president, Ingrid Newkirk, earned $35,568 during the past fiscal year.
