The Year in Numbers
PETA’s Mobile Clinics Division sterilized more than 13,000 cats and dogs, including nearly 500 feral cats and 1,000 pit bulls at a reduced cost or free of charge. We’ve now spayed or neutered a total of more than 200,000 companion animals.
We sent out over 40 million letters through our online advocacy campaigns, urging companies and individuals to make changes that would help animals.
PETA filled requests for nearly 130,000 free copies of our vegan starter kit.
2021 Financial Statement
|Gross Merchandise Sales||$129,381|
|Interest, Dividends, Royalties, and Other Income||$4,125,044|
|International Grassroots Campaigns||$12,632,142|
|Public Outreach and Education||$16,161,870|
|Research, Investigations, and Rescue||$19,622,254|
|Cruelty-Free Merchandise Program||$496,400|
|Management and General Expenses||$715,429|
|Total Operating Expenses||$59,083,170|
Change in Net Assets
|Net Assets Beginning of Year||$15,119,510|
|Net Assets End of Year||$28,724,580|
|Board-Designated Legal Matters||$1,000,000|
Operating Expense Allocation
|Direct Program Support||82.79%|
|Management and General Operations||1.21%|
PETA is a nonprofit, tax exempt 501(c)(3) corporation funded almost exclusively by the contributions of our members. We strive to use our funds in the most cost-effective and efficient manner possible, a commitment illustrated by the fact that 82.79% of our operating expenses went directly to our programs fighting animal exploitation. We expended only 16% on fundraising efforts that drive our operations and 1.21% on management and general operations.
The Year in Numbers Report
- PETA entities worldwide now have more than 9 million members and supporters.
- PETA U.S. websites received more than 84 million page views, and our videos, which include hard-hitting investigations and celebrity ads, received over 450 million views.
- Our social media posts across our PETA and PETA Latino channels were seen an average of 53 million times each month.
- PETA sent e-newsletters to more than 1.4 million subscribers.
- We sent out over 40 million letters through our online advocacy campaigns, urging companies and individuals to make changes that would help animals.
- PETA’s text message program drove over 1.8 million actions in our online advocacy campaigns.
- We added more than 750 new names to our list of companies that don’t test on animals—bringing the total to over 5,800.
- We secured free advertising space worth nearly $12 million.
- PETA’s Media Relations Department handled more than 73,000 interactions with the media, including interviews.
- Our International Grassroots Campaigns Department helped organize more than 550 demonstrations.
- We filled requests for nearly 130,000 free copies of our vegan starter kit.
- We handled over 13,000 calls and e-mails regarding cruelty to animals.
- Our Mobile Clinics Division sterilized more than 13,000 cats and dogs, including nearly 500 feral cats and 1,000 pit bulls at a reduced cost or free of charge. We’ve now spayed or neutered a total of more than 200,000 companion animals.
- We built and delivered nearly 160 free sturdy doghouses and bagged almost 1,300 bales of straw, providing dogs who are forced to live outdoors with a modicum of comfort and protection. To date, we’ve delivered a total of over 7,800 free doghouses.
- Our online catalog fulfilled orders consisting of more than 40,000 pieces of animal rights merchandise, including T-shirts, mugs, tote bags, books, stickers, buttons, and companion animal accessories, which raised funds for PETA campaigns and promoted cruelty-free living.
- We had over 200 letters to the editor and more than 780 opinion pieces posted on websites and printed in various newspapers and magazines.
- PETA was mentioned by many major print and online media outlets, including Agence France-Presse, Agencia EFE, AOL, Associated Press, Associated Press en Español, The Atlantic, Barstool Sports, Billboard, Bloomberg Law, Bloomberg News, The Boston Globe, Breitbart, Business Insider, BuzzFeed, Car and Driver, Chicago Tribune, Clarín, Cosmopolitan, The Daily Beast, The Daily Caller, Daily Mail, The Economist, El Diario, El Nuevo Herald, El Univeral, EFE, Entertainment Weekly, Esquire, Fast Company, Forbes, Fortune, Glamour, The Globe and Mail, Good Housekeeping, GQ, The Guardian, Harper’s Bazaar, The Hill, The Hollywood Reporter, Houston Chronicle, HuffPost, INSIDER, International Business Times, La Opinión, Law360, Los Angeles Times, MarketWatch, Maxim, Men’s Health, Milenio, Mother Jones, MSN, National Geographic, New York Daily News, New York Post, The New York Times, The New Yorker, Newsday, Newsweek, Nylon, OK!, Page Six, People, People en Español, Politico, Refinery29, Reforma, Reuters, Salon, Science, Sports Illustrated, Travel + Leisure, S. News & World Report, Us Weekly, USA Today, Vanity Fair, Variety, Vice, Vogue, The Wall Street Journal, The Washington Post, The Washington Times, Women’s Wear Daily, and Yahoo! News.
- PETA’s work received television and radio news coverage from many media outlets, including ABC News, Al Jazeera, BBC News, Caracol, CBS News, CNBC, CNN, CNN en Español, CTV News Channel, E! News, Entertainment Tonight, Entertainment Tonight Canada, ESPN, Food Network, FOX Business Network, FOX News, FOX Sports Networks, Global News, Inside Edition, NBC News, Newsmax, NPR, RT, Telemundo, TMZ, Today, Tucker Carlson Tonight, and Univision.
- Over the past nine years, PETA Science Consortium International e.V. members have provided approximately $14 million toward ending tests on animals. Science Consortium members—which together employ 30 scientists—fund the development and validation of non-animal testing methods and the use of simulators to replace animals in science education and medical training.
Eleven percent of PETA’s dedicated staff earn only $16,000 to $34,999, 42% earn $35,000 to $49,999, and the remaining 47% make more than $50,000. Our president, Ingrid Newkirk, earned $36,246 during the past fiscal year.