The Year in Numbers
Our Mobile Clinics Division sterilized more than 11,200 cats and dogs, including nearly 750 feral cats and 930 pit bulls at a reduced cost or free of charge. We’ve now spayed or neutered a total of more than 249,000 companion animals.
We sent out over 25 million letters through our online advocacy campaigns, urging companies and individuals to make changes that would help animals.
We filled requests for nearly 92,800 free copies of our vegan starter kit.
2025 Financial Statement
PETA is a nonprofit, tax exempt 501(c)(3) corporation funded almost exclusively by the contributions of our members. We strive to use our funds in the most cost-effective and efficient manner possible, a commitment illustrated by the fact that 83.70% of our operating expenses went directly to our programs fighting animal exploitation. We expended only 13.96% on fundraising efforts that drive our operations and 2.34% on management and general operations.
The Year in Numbers Report
- PETA entities worldwide have more than 10.4 million members and supporters.
- Our social media posts across our channels were seen an average of 180 million times each month.
- Our videos, which include hard-hitting investigations and celebrity ads, received over 1.7 billion views this year across social media and YouTube.
- PETA websites received over 40 million page views.
- PETA sent e-newsletters to more than 1 million subscribers.
- We sent out over 25 million letters through our online advocacy campaigns, urging companies and individuals to make changes that would help animals.
- PETA’s text message program drove more than 1.5 million actions in our online advocacy campaigns.
- We added more than 150 new names to our list of companies that don’t test on animals.
- In fiscal year 2025, we secured free advertising space worth nearly $5 million.
- PETA’s Media Relations Department handled 103,200 interactions with the media, including interviews.
- Our International Grassroots Campaigns Department helped organize 1,510 demonstrations.
- We filled requests for nearly 92,800 free copies of our vegan starter kit.
- We handled over 12,500 calls and e-mails regarding cruelty to animals.
- Our Mobile Clinics Division sterilized more than 11,200 cats and dogs, including nearly 750 feral cats and 930 pit bulls at a reduced cost or free of charge. We’ve now spayed or neutered a total of more than 249,000 companion animals.
- We built and delivered nearly 100 free sturdy doghouses and bagged almost 1,200 bales of straw, providing dogs who are forced to live outdoors with a modicum of comfort and protection. To date, we’ve delivered a total of nearly 8,400 free doghouses. Our online catalog fulfilled orders consisting of more than 25,000 pieces of animal rights merchandise, including T-shirts, mugs, tote bags, books, stickers, buttons, and companion animal accessories, which raised funds for PETA campaigns and promoted cruelty-free living.
- We had over 400 letters to the editor and more than 1,200 opinion pieces posted on websites and printed in various newspapers and magazines.
- PETA was mentioned by many major print and online media outlets, including Ad Age, Agence-France Presse, Agencia EFE, AOL, Associated Press, Axios, Better Homes and Gardens, Billboard, The Boston Globe, Breitbart, BroBible, Business Insider, BuzzFeed, The Canadian Press, Chicago Tribune, Cosmopolitan, The Daily Beast, The Daily Caller, Daily Mail, Deadline, ELLE, Entertainment Weekly, E! Online, Forbes, Glamour, The Globe and Mail, The Guardian, HELLO! Magazine, The Hill, The Hollywood Reporter, Houston Chronicle, HuffPost, The Independent, Infobae, InStyle, International Business Times, Law360, Los Angeles Times, Marie Claire, Men’s Health, MSN, Newser, Newsweek, New York Daily News, New York Post, The New York Times, OK!, La Opinión, Page Six, Parade, People, People en Español, Politico, Popular Science, Reforma, Reuters, Rolling Stone, Salon, Science, Slate, Smithsonian, Snopes.com, Sports Illustrated, TIME, Travel + Leisure, UPI, Uproxx, USA Today, S. News & World Report, Us Weekly, Variety, Vox, The Wall Street Journal, Washingtonian, Washington Examiner, The Washington Post, The Washington Times, Women’s Wear Daily, and Yahoo! News.
- PETA’s work received television, radio, and podcast coverage from many media outlets, including ABC News, BBC News, CBC News, CBS News, CNBC, CNN, CNN en Español, CTV News, Sanjay Gupta Reports: Animal Pharm, Entertainment Tonight, ESPN, FOX News, Freakonomics, Global News, Good Morning America, Hannity, iHeart Radio, Inside Edition, The Megyn Kelly Show, MSNBC, NBC News, Newsmax, NPR, Stuff You Should Know, Telemundo, TMZ, Today, Tomi Lahren Is Fearless, and Univision.
Employee Salaries
Thirty-one percent of PETA’s dedicated staff earn under $49,999, and the remaining 69% make more than $50,000. Our founder and principal, Ingrid Newkirk, earned $43,888 during the past fiscal year
