The Year in Numbers
PETA’s Mobile Clinics Division sterilized more than 10,500 cats and dogs, including nearly 400 feral cats and 800 pit bulls at a reduced cost or free of charge. We’ve now spayed or neutered a total of more than 236,150 companion animals.
We sent out nearly 33 million letters through our online advocacy campaigns, urging companies and individuals to make changes that would help animals.
PETA filled requests for nearly 120,000 free copies of our vegan starter kit.
2024 Financial Statement
Revenues
| Contributions | $80,255,687 |
| Gross Merchandise Sales | $151,272 |
| Interest, Dividends, Royalties, and Other Income | $5,356,744 |
| Total Revenues | $85,763,703 |
Operating Expenses
| Programs | |
| International Grassroots Campaigns | $16,046,751 |
| Public Outreach and Education | $23,301,275 |
| Research, Investigations, and Rescue | $24,221,616 |
| Cruelty-Free Merchandise Program | $531,845 |
| Supporting Services | |
| Membership Development | $12,567,061 |
| Management and General Expenses | $959,072 |
| Total Operating Expenses | $77,627,620 |
Change in Net Assets |
$8,136,083 |
| Net Assets Beginning of Year | $28,958,531 |
| Net Assets End of Year | $37,094,614 |
| Purpose Restricted | $1,576,671 |
| Endowment | $3,885,343 |
| Board-Designated Legal Matters | $1,000,000 |
| Undesignated | $30,632,600 |
Operating Expense Allocation
| Direct Program Support | 82.58% |
| Membership Development | 16.19% |
| Management and General Operations | 1.23% |
PETA is a nonprofit, tax exempt 501(c)(3) corporation funded almost exclusively by the contributions of our members. We strive to use our funds in the most cost-effective and efficient manner possible, a commitment illustrated by the fact that 82.58% of our operating expenses went directly to our programs fighting animal exploitation. We expended only 16.19% on fundraising efforts that drive our operations and 1.23% on management and general operations.
The Year in Numbers Report
- PETA entities worldwide have more than 9 million members and supporters.
- PETA websites received nearly 50 million page views, and our videos, which include hard-hitting investigations and celebrity ads, received over 1 billion views.
- Our social media posts across our PETA and PETA Latino channels were seen an average of 113 million times each month.
- PETA sent e-newsletters to more than 13 million subscribers.
- We sent out over 33 million letters through our online advocacy campaigns, urging companies and individuals to make changes that would help animals.
- PETA’s text message program drove more than 1.25 million actions in our online advocacy campaigns.
- We added more than 450 new names to our list of companies that don’t test on animals.
- In fiscal year 2024, we secured free advertising space worth nearly $4 million.
- PETA’s Media Relations Department handled more than 100,000 interactions with the media, including interviews.
- Our International Grassroots Campaigns Department helped organize nearly 1,500 demonstrations.
- We filled requests for nearly 120,000 free copies of our vegan starter kit.
- We handled over 13,500 calls and e-mails regarding cruelty to animals.
- Our Mobile Clinics Division sterilized more than 10,500 cats and dogs, including nearly 400 feral cats and 800 pit bulls at a reduced cost or free of charge. We’ve now spayed or neutered a total of more than 236,150 companion animals.
- We built and delivered nearly 160 free study doghouses and bagged almost 1,500 bales of straw, providing dogs who are forced to live outdoors with a modicum of comfort and protection. To date, we’ve delivered a total of nearly 8,300 free doghouses.
- Our online catalog fulfilled orders consisting of nearly 40,000 pieces of animal rights merchandise, including T-shirts, mugs, tote bags, books, stickers, buttons, and companion animal accessories, which raised funds for PETA campaigns and promoted cruelty-free living.
- We had over 375 letters to the editor and more than 950 opinion pieces posted on websites and printed in various newspapers and magazines.
- PETA was mentioned by many major print and online media outlets, including Agencia EFE, AOL, Associated Press, Axios, Billboard, The Boston Globe, Breitbart, BroBible, Business Insider, BuzzFeed, The Canadian Press, Cosmopolitan, The Daily Beast, The Daily Caller, Daily Mail, Deadline, Entertainment Weekly, Forbes, Glamour, The Globe and Mail, The Guardian, HELLO! Magazine, The Hill, Hollywood Life, The Hollywood Reporter, Houston Chronicle, HuffPost, IMDB, The Independent, International Business Times, La Opinión, Los Angeles Times, Marie Claire, MarketWatch, MSN, National Geographic, New York Daily News, New York Post, The New York Times, The New Yorker, Newsweek, OK!, Parade, Page Six, People, People en Español, Politico, Reuters, Rolling Stone, Salon, Science, TIME, Town & Country, U.S. News & World Report, UP!, Uproxx, Us Weekly, USA Today, Vanity Fair, Variety, Vibe, Vox, The Wall Street Journal, W Magazine, Washington Free Beacon, The Washington Post, The Washington Times, Washington Examiner, The Week, Women’s Wear Daily, The Wrap, and Yahoo! News.
- PETA’s work received television and radio news coverage from many media outlets, including ABC News, Al Jazeera, BBC News, CBS News, CNBC, CNN, CNN en Español, CNN International, CTV News, Entertainment Tonight, ESPN, FOX Business Network, FOX News, Global News, iHeart Radio, NBC News, Newsmax, NPR, Telemundo, TMZ, Today, and Univision.
Employee Salaries
Thirty-five percent of PETA’s dedicated staff earn under $49,999, and the remaining 65% make more than $50,000. Our president, Ingrid Newkirk, earned $37,724 during the past fiscal year.
